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Meet the experienced and friendly doctors who make The VisionCenter of West Texas the leading provider of vision care products and services in Lubbock

Dr. Nolan C. Riley 

Dr. Nolan C. Riley at The Vision Center of West TexasAfter graduating from Northeastern University Oklahoma College of Optometry in 2006, Dr. Riley joined the team at The VisionCenter of West Texas. He holds the highest level of licensure to practice optometry granted by the Texas Optometry Board.

While completing his educational requirements at Northeastern State University, he was awarded the Clinical Excellence Award. He also received the Student of the Year award in 2004, served on the Beta Sigma Kappa Optometry Honor Society for four years as well as many others.

He is the only Developmental Optometrist serving the panhandle, West Texas and Eastern New Mexico, treating patients, especially school-aged children, with vision therapy for learning conditions.

Dr. Riley volunteered his services during Hurricane Katrina providing eye exams for evacuees at Camp Gruber, OK. He has also participating in a AMOR Mission to Brazil and coached teams for the Special Olympics.

Last year he received the Texas Optometric Association Recipient of Young OD of the Year award for 2016.

Dr. Kelly D. Fallin

Dr. Kelly D. Fallin at The Vision Center of West TexasKelly Fallin, O.D., is a therapeutic optometrist who specializes in the diagnosis and treatment of ocular diseases, routine vision and eye health care, contact lenses and laser refractive surgery consultation. He was born in Nacogdoches, Texas and raised in East Texas. Dr. Fallin first came to West Texas to attend Texas Tech University and graduated with a Bachelor of Science degree. He then continued his studies at the University of Houston College of Optometry where he graduated Magna Cum Laude and received numerous awards in clinical patient care and academics including membership of the Beta Sigma Kappa Optometric Honor Society for four years.

Dr. Fallin began working with Drs. Reber and Riley as an extern. He received additional training in private practice optometry in Carthage, Texas as well as serving as an on-call physician in emergency room eye care at East Texas Medical Center. Dr. Fallin is an active member in the American Optometric Association, the Texas Optometric Association, and is currently serving as the Vice President of the South Plains Optometric Association. He has volunteered in multiple charity organizations including participating in Relay for Life, Race for the Cure and the American Diabetes Association.

Dr. Fallin is excited to be back in Lubbock serving the people of the greater South Plains area that make this place so special. His hobbies include attending Texas Tech sporting events, boating, skiing and traveling.

Dr. Karley J. Woodrich

Dr. Karley J. WoodrichDr. Karley J. Woodrich  is very excited to be able to fulfill her dream of serving those in her community that have vision needs. She’s had this “vision” to serve others since she was fitted with her first pair of glasses at the age of six. She is also proud to be the first female doctor to join this prestigious practice.

Dr. Woodrich is delighted to return to the beloved town where she graduated Cum Laude from Texas Tech University in 2011. She went on to receive her Doctor of Optometry degree from University of Houston School of Optometry in 2015. Her achievements include TTU Dean’s honor list, Awards for Clinical Excellence and Beta Sigma Kappa Optometric Honor Society.

Dr. Woodrich takes her profession very seriously and is devoted to putting patient care first while providing each individual with the highest quality of service. She is passionate about educating her patients about their conditions so they can fully participate in the management of their eye care.

When Dr. Woodrich isn’t providing eye care at The VisionCenter, she enjoys reading new books, spending time with friends, or attending church. And of course you will see her at all the Texas Tech home football games and other Tech sporting or social events.

Dr. Garrett D. Wentz

Dr. Garrett WentzDr. Garrett D. Wentz is the newest optometrist at The VisionCenter of West Texas. He is passionate and enthusiastic about providing top quality eye care for all of his patients. He was born right here in Lubbock, Texas and attended Trinity Christian High School. After graduating high school, Dr. Wentz attended Abilene Christian University where he earned a BS in Biology in 2013. While at ACU, Dr. Wentz gained an appreciation and passion for the optometric profession after shadowing one of our previous doctors, Dr. Reber. This motivated him to excel in his studies and hold the honor of the Dean’s list throughout his undergraduate career. From ACU, Dr. Wentz went on to Optometry School at the University of Incarnate Word in San Antonio where he graduated with his Doctorate of Optometry in 2017.

Dr. Wentz spent his 3rd and 4th year of optometry school serving the people of San Antonio within the University of Incarnate Word’s clinics. He then expanded his clinical skills and passion for the profession during his externship in Fort Worth, Texas. Dr. Wentz had the privilege of getting trained by the Texas Optometric Association president elect, Dr. Jenny Terrell, at a Community Eye Clinic in Fort Worth, Texas. After his externship in Fort Worth, Dr. Wentz was fortunate enough to receive further training at the Amarillo VA where he had the pleasure of serving our veterans by providing them with quality eye care.

Not only does Dr. Wentz realize how important your eyes are for vision, but also the importance the eyes play in evaluating systemic health. Dr. Wentz is excited to return home to Lubbock and begin serving and providing his patients with excellent eye care. Other than working to provide quality eye care, he enjoys spending time at the lake and ranch with his wife and dog, attending church, and being with friends and family.


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