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The VisionCenter of West Texas​
About Our Lubbock Optometry Practice

West Texas Family Frames

Welcome to The VisionCenter of West Texas, a full service optometry center in Lubbock, TX. Whether you are a new patient of ours or a longstanding patient wanting to learn more about our staff and services, we invite you to learn about us. 

Our Experience 

We at The VisionCenter of West Texas have been providing personalized, high quality vision care in Lubbock and surrounding communities since 1991. We are the proud eye care provider of Texas Tech Athletics for more than 25 years. 

We have experienced doctors and eye care staff who not only perform routine vision services, but specialize in the diagnosis and treatment of a range of eye problems, conditions, and diseases. We can provide full service eye care for adults and children of all ages. We have even been voted "Best of the West" eye care provider by KCBD for several years.

 Texas Tech Corporate Partners

Our Mission 

We take our mission of providing high quality eye care very seriously. For this reason, our staff has access to state-of-the-art diagnostic technology and advanced eye care products that allow us to meet your needs. Whether you are visiting us for a routine vision exam appointment or seeking a consultation for eye surgery, we will provide personalized, friendly attention. 

Our motto is Care Beyond Vision. To that end, we treat every patient as a valued customer, and we want to do everything we can to help all our customers live happy and healthy lives. 

Our Staff

Dr. Nolan C. Riley offers developmental optometry services in West Texas, the Panhandle, and Eastern New Mexico and enjoys volunteering his eye care services. The only developmental optometrist in the West Texas area, Dr. Riley is the go-to vision therapy provider. If you or a child has learning conditions, Dr. Riley can help. 

Dr. Kelly D. Fallin offers routine eye care services, as well as diagnosis and treatment of ocular diseases. When not providing high quality eye care in Lubbock, Dr. Fallin enjoys boating, skiing, and watching Texas Tech games. 

Dr. Karley J. Dunham, our newest optometrist, wanted to become an eye care professional since she received her first pair of glasses at age six. She enjoys interacting one on one with patients, providing helpful information that allows Lubbock residents to handle their eye care needs.

Dr. Garrett Wentz is excited to return home to Lubbock and begin serving and providing his patients with excellent eye care. Other than working to provide quality eye care, he enjoys spending time at the lake and ranch with his wife and dog, attending church, and being with friends and family.

Contact Our Lubbock Optometrists Today

We hope this information has helped you feel comfortable with the services we provide and confident in choosing us as your eye care services provider. If you have any additional questions, do not hesitate to ask us. We may be reached at 806-793-1927. We look forward to hearing from you. 


We strive to provide complete care for our patients. Learn more about all the services we provide.
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