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Welcome to The VisionCenter of West Texas
Your Optometrist in Lubbock, TX.

We Believe Life Is All About Your Vision

We're delighted that you've discovered the website for The VisionCenter of West Texas, your trusted resource for optometry and eye care products in Lubbock, TX. Under the leadership of Drs. Riley Fallin, Woodrich and Wentz, our skilled team aims to provide a high standard of care for individuals and families, from routine vision testing to corrective lenses and even state-of-the-art LASIK eye surgery.

The VisionCenter of West Texas is happy to provide care for patients of all ages, starting with those first critical eye health and vision function evaluations for your little ones. If you require vision correction, we can prescribe glasses or contact lenses to help you see as sharply and as clearly as possible. If an eye disorder interferes with normal vision, our vision therapy services can help train the eye muscles and brain for better coordination; in fact, we have specialize in pediatric vision development.

In addition to prescriptions for glasses, we can write prescriptions for various types of contact lenses, from soft disposal lenses to multi-day or rigid gas-permeable lenses. We can advise you on what type of contact lens makes the most sense for your lifestyle and vision needs. Glasses wearers will enjoy browsing our wide selection of lens and frame options.

If you prefer not to wear glasses or contacts, you might be a candidate for LASIK surgery, a painless reshaping of the cornea that can restore optimal vision. We can provide you with the necessary pre-operative and post-operative care that accompanies these procedures, while also referring you to our preferred LASIK surgery clinic for the procedure itself.

Proper eye testing involves more than just vision evaluation. That's why we also test for serious eye diseases such as glaucoma, cataracts, and macular degeneration.

Our Motto: "Care Beyond Vision"

We feel that proper patient care goes beyond vision testing, corrective lenses and other services, as critical as those services definitely are. Our patients choose us as their optometry clinic because we also make customer care and relationships a top priority. We've been a trusted resource for optometry services and eye care products in the Lubbock community since 1991. Over the span of these years, we've developed lasting ties and a sterling reputation.

You shouldn't entrust the longevity of your eye health and that of your loved ones to just anybody -- you want an eye care professional who can act as a dependable family advisor for years to come. We work hard to earn and maintain that role in your life. Maybe that's why we've been voted KCBD's "Best of the West in Eyecare" for multiple years, and why we have also been the eye care provider of choice for Texas Tech Athletics for a quarter of a century. We invite you to learn more about our products, services, and standards of quality by exploring this website. Then call us at 806-793-1927 for an initial consultation so you can experience "Care Beyond Vision" in person!

"All of our Doctors and staff have ties to Lubbock, Texas. We love where we live and work. Our practice is Lubbock owned and operated, we live in your neighborhood, support local schools, sports and businesses"

Now Open in South Lubbock!

We are very excited to finally publicly announce this news! The VisionCenter of West Texas is now open in our second location in South Lubbock. A huge thank you to the people of the greater West Texas area for your support in making us the largest and number one private practice eye care group of the region. We are truly grateful for each of our patients and look forward to continuing to grow with you in the future.


We strive to provide complete care for our patients. Learn more about all the services we provide.
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Efficient, friendly, and excellent customer service from front desk to the doctor. They are truly the best in town.


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