Central Lubbock

(806) 793-1927

South Lubbock

(806) 793-1928

Fort Worth

Coming Soon!

Welcome To

The VisionCenter

We believe life is all about your vision

We're delighted that you've discovered the website for The VisionCenter, your trusted resource for optometry services and eye care products. Our skilled team aims to provide the highest standard of care for individuals and families, from routine vision testing to corrective lenses, and medical eye care.

The VisionCenter is happy to provide care for patients of all ages, starting with those first critical eye health and vision function evaluations for your little ones. If you require vision correction, we can prescribe glasses or contact lenses to help you see as sharply and as clearly as possible. If an eye disorder interferes with normal vision, our vision therapy services can help train the eye muscles and brain for better coordination; in fact, we have doctors that specialize in pediatric vision development.

In addition to prescriptions for glasses, we can write prescriptions for various types of contact lenses, from soft disposal lenses to multi-day or rigid gas-permeable lenses. We can advise you on what type of contact lens makes the most sense for your lifestyle and vision needs. Glasses wearers will enjoy browsing our wide selection of lens and frame options.

If you prefer not to wear glasses or contacts, you might be a candidate for LASIK surgery, a painless reshaping of the cornea that can restore optimal vision. We can provide you with the necessary pre-operative and post-operative care that accompanies these procedures, while also referring you to our preferred LASIK surgery clinic for the procedure itself.

Proper eye testing involves more than just vision evaluation. That's why we also test for and treat serious eye diseases such as glaucoma, cataracts, conjunctivitis, diabetic retinopathy, macular degeneration, and dry eye disease. 

"All of our Doctors and staff have ties to our local communities. We love where we live and work. Our practice is Texas owned and operated, we live in your neighborhood, support local schools, sports and businesses."


Over 500 5-star Google Reviews!

  • "The entire staff is extremely professional and friendly. Dr Karly is so personable and very knowledgeable. I trust my eyes in her capable hands!"
    Pat D.
  • "Loved this place! Everyone was very nice/helpful and kept everything very clean. Dr. Wentz is AWESOME! He explained everything in detail and was very nice. I usually leave doctors offices confused on what was said but not with Dr. Wentz, I highly recommend him!! Also, the girl that helped me look for my glasses was very helpful and funny! Made my experience a 10/10!!"
    Catherine F.
  • "The staff was friendly & efficient & explained things well to me. Didn’t take as long as where I had gone before. These things are definitely appreciated!"
    Dixie D.
  • "This was my first time here and I was so happy with my experience! Any staff that helped me or saw me for my visit we're very friendly and pleasant. They made sure that I was satisfied in every aspect. I'll definitely be back!"
    JoAnn C.
  • "I have been going to see Dr. Nolan Riley for over 10 years. He and the entire staff are very caring, thorough and professional. I highly recommend the clinic and employees!"
    Cindy D.
  • "So satisfied with the team of professionals who helped me with my vision issues. Very polite caring staff who went out of their way to help me feel comfortable! A very special ‘Thank You’ to Dr Karley Woodrich for helping me with options available to me for better vision! #friendsforlife"
    Savanna M.
  • "Dr. Nolan Riley and his staff are very professional and courteous. They are very prompt with appointments.
    He is the best optometrist I have ever seen.
    Very attentive to all my eye care needs."
    Paula W.
  • "I have been going to see Dr. Nolan Riley for over 10 years. He and the entire staff are very caring, thorough and professional. I highly recommend the clinic and employees!"
    Cindy D.
  • "Dr. Fallin is a terrific doctor! I have very bad astigmatism and nearsightedness and he was able to get me in the right prescription for glasses no problem. I will be returning to see him again!"
    Angie D.